Design brief

Design a logo and color scheme for Sukhi. A brand that sells handmade Nepali quality rugs.

Design vision

Through close contact with the people who make the rugs they ensure the artisan is treated and payed fairly. It is for good reason they named their brand Sukhi, since it means happy in Nepali. They are making both their customers and their employees happy by offering good working conditions and beautiful and customizable products.

Therefore, when Sukhi asked for a logo design I aimed for a logo that fitted their story and target group while expressing the love and happiness of the Nepali artisans.